Monday, March 21, 2011

In Response to Kayle's post

If we start sticking puppies and lions on Kashi and bran, will our younger generation catch on to a healthier lifestyle?
 Kayle has a very interesting post about a recent study that was conducted by the University of Pennsylvania's Anneburg School of Communication. They gave 80 four to six year olds 4 different boxes of cereal. Two of the boxes were called "Healthy Bits" with one of them having no picture on them and the other having  animated characters. The other two boxes were called "Sugar Bits" with the same scenario, one with no picture and the other having one. The study showed that more kids today chose "Healthy bits" over the less healthy sugar favored bran and this could be due to the fact that over the past couple years more and more food industries are shifting there marketing strategy to promote healthier products because more people are watching what they eat compared to how people had no idea what they were eating. Kids have always been attracted to pictures on certain products because it catches there eye when there at the grocery store with there parents and most the time they are able to convince there parents to buy them especially at the age of 4 or 6. I believe that if healthier bran names like Kashi or Bran change there product to have animated pictures in them it will help kids buy the healthier foods and catch on to a healthier lifestyle at a early age unlike most generations. If this occurs it could potentially reduce obesity rates and lead to a healthier lifestyle for future generations.

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