Monday, April 4, 2011

Response to Brittany's post on Wendy's New Fries

What do you think about the new fries? Will they be successful or not?  Why the change of having unhealthier fries? Will this be bad for Wendy’s look?

Brittany's post talks about Wendy's recently adding new fries to there menu for the first time in 41 years to "natural cut fries with sea salt."Although i have not personally tried the fries i know people that have and like the difference. There seems to be more flavor and  a different taste then before. The taste is different but it also increased calories and sodium then before which wont help with our health and obesity problems are country is facing. I think that the new fries will be successful because customers like change and when people drive by and see a new product at a successful chain like Wendy's they want to stop and try it especially when it is getting positive reviews. The name of the fries having the word "natural" will definitely trick customers into thinking that it is healthier but it is actually not. This happens a lot with marketing but people need to take the time to actually look into what they are eating to reveal the true facts about the food. Do you think other fast food restaurants will follow Wendy's lead and start changing there menu around?



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