I agree with Eric that advertising commercials in a comical way helps a lot to grab the attention of the target market especially when it is about subject that is not very interesting to begin with like insurance. He specifically talked about All State insurance and how they market to middle aged adults by being funny and creative. All State claims that they are taking a stand in behalf of there consumers by delivering a simple message that highlights the benefits of having All State. It seems that being comical is the most effective way for insurance companies to market. AllState is not the only one i have seen Geico do it for years along with Statefarm and Aflac. Geico and Aflac both use their well known Duck and Geico to grab the attention of customers and Statefarm just used creative humor. All in all i believe that being comical in your advertisements is effective and helps promote a product by making people laugh. Do you think more and more businesses will start going towards this approach?
Wednesday, February 2, 2011
In response to Erics All State post
"Do you think it is helpful to add comical material into advertisements"?
I agree with Eric that advertising commercials in a comical way helps a lot to grab the attention of the target market especially when it is about subject that is not very interesting to begin with like insurance. He specifically talked about All State insurance and how they market to middle aged adults by being funny and creative. All State claims that they are taking a stand in behalf of there consumers by delivering a simple message that highlights the benefits of having All State. It seems that being comical is the most effective way for insurance companies to market. AllState is not the only one i have seen Geico do it for years along with Statefarm and Aflac. Geico and Aflac both use their well known Duck and Geico to grab the attention of customers and Statefarm just used creative humor. All in all i believe that being comical in your advertisements is effective and helps promote a product by making people laugh. Do you think more and more businesses will start going towards this approach?
I agree with Eric that advertising commercials in a comical way helps a lot to grab the attention of the target market especially when it is about subject that is not very interesting to begin with like insurance. He specifically talked about All State insurance and how they market to middle aged adults by being funny and creative. All State claims that they are taking a stand in behalf of there consumers by delivering a simple message that highlights the benefits of having All State. It seems that being comical is the most effective way for insurance companies to market. AllState is not the only one i have seen Geico do it for years along with Statefarm and Aflac. Geico and Aflac both use their well known Duck and Geico to grab the attention of customers and Statefarm just used creative humor. All in all i believe that being comical in your advertisements is effective and helps promote a product by making people laugh. Do you think more and more businesses will start going towards this approach?
Monday, January 31, 2011
Applying the Marketing Mix to the job market
A substantial part of finding a job is coming up with the right questions and finding the answers about your own personal ambitions along with what your future employer wants as well. Using the marketing mix is a great way to come up with the important questions before your job search starts so finding the right fit becomes simpler. Just as marketing executives use the marketing mix to promote products and services, job seekers can apply these four elements to there job search. The marketing mix is made of the "four P's" which are Product, Place, Promotion, and Price.
Product- The product in this instance is you, your skills, knowledge, and abilities that you are trying to sell to potential employers. It is arguably the most important of the 4 P's because without yourself it obviously would not be possible to apply price, promotion, and place. It is very important to ask yourself what your strengths and weaknesses are because those questions will come up in the job interview and also can be used when looking for a job that will fit well. Finding characteristics that make you unique among competition for a job is very important so you will stand out like listing prior jobs, education, leadership skills, and accomplishments.
Place- There are several questions you need to ask when talking about the Place that you work. First you need to figure out a location that will make you happy. Do you want to be New England? Out West? Down South? At is also important to realize what type of job that you want. Would it be better for you to always be on the go? Or would a more traditional office job be more appropriate? When I have looked for jobs in the past how far it was away from my house was one of the most important aspects because of how expensive gas was. If my job was more then a hour or so away it would make it very difficult to accept the job.
Promotion- Figuring out how to market yourself well will increase your chances of getting the job and help you realize if the occupation is the right place for you. Promotion is done after you figure out the questions about yourself so you can then market what you have to offer that will be beneficial to your possible future employers. It is all about convincing them that you are the best fit for the job. Promoting should take a lot time and thought to efficiently sell yourself. Expressing your strengths and weaknesses will help the employer know if it is you that he wants because he is basing his decision on what you bring to the table.
Price- The price is basically finding out how much you want to charge for your knowledge, skills, and ability. It is not entirely in your control because a job that pays less then what you expect still pays more then no job at all. Especially in the times of this economy people are willing to accept less money for work and employers know that. It is important to figure out your opportunities for the future as well the present. Is there a chance of a pay raise? What do I have to do to increase my salary? If there is commission on selling a product that will motivate your that much more to work harder and achieve your peak performance.You cant over price yourself, but you need to know a reasonable price of what your worth for your work.
The marketing mix is a great way to help yourself figure out what you want from a job and how to express that to potential future employers. It involves the controllable factors in which you need to find a job. Product, Price, Promotion, and Place are factors that will put in on the right path to find a job.
Which of the 4 P's do you feel is the most important when putting yourself in the job market?
Product- The product in this instance is you, your skills, knowledge, and abilities that you are trying to sell to potential employers. It is arguably the most important of the 4 P's because without yourself it obviously would not be possible to apply price, promotion, and place. It is very important to ask yourself what your strengths and weaknesses are because those questions will come up in the job interview and also can be used when looking for a job that will fit well. Finding characteristics that make you unique among competition for a job is very important so you will stand out like listing prior jobs, education, leadership skills, and accomplishments.
Place- There are several questions you need to ask when talking about the Place that you work. First you need to figure out a location that will make you happy. Do you want to be New England? Out West? Down South? At is also important to realize what type of job that you want. Would it be better for you to always be on the go? Or would a more traditional office job be more appropriate? When I have looked for jobs in the past how far it was away from my house was one of the most important aspects because of how expensive gas was. If my job was more then a hour or so away it would make it very difficult to accept the job.
Promotion- Figuring out how to market yourself well will increase your chances of getting the job and help you realize if the occupation is the right place for you. Promotion is done after you figure out the questions about yourself so you can then market what you have to offer that will be beneficial to your possible future employers. It is all about convincing them that you are the best fit for the job. Promoting should take a lot time and thought to efficiently sell yourself. Expressing your strengths and weaknesses will help the employer know if it is you that he wants because he is basing his decision on what you bring to the table.
Price- The price is basically finding out how much you want to charge for your knowledge, skills, and ability. It is not entirely in your control because a job that pays less then what you expect still pays more then no job at all. Especially in the times of this economy people are willing to accept less money for work and employers know that. It is important to figure out your opportunities for the future as well the present. Is there a chance of a pay raise? What do I have to do to increase my salary? If there is commission on selling a product that will motivate your that much more to work harder and achieve your peak performance.You cant over price yourself, but you need to know a reasonable price of what your worth for your work.
The marketing mix is a great way to help yourself figure out what you want from a job and how to express that to potential future employers. It involves the controllable factors in which you need to find a job. Product, Price, Promotion, and Place are factors that will put in on the right path to find a job.
Which of the 4 P's do you feel is the most important when putting yourself in the job market?
Monday, January 24, 2011
The difference between marketing, advertising, and propaganda
A lot of the time people will get confused with marketing, advertising, and propaganda when running there business but there are some significant differences that if recognized along with doing market research can put a a company on the path of substantial growth. All three definitions go hand in hand with one another because they all have a away of getting information out to people but how that information is presented makes the distinct difference.
Advertising is the paid, public, non-personal announcement of a persuasive message by an identified sponsor; the non-personal presentation or promotion by a firm of its products to its existing and potential customers.
Marketing is the systematic planning, implementation and control of a mix of business activities intended to bring together buyers and sellers for the mutually advantageous exchange or transfer of products.
Propaganda is the use of information that only supports one idea or cause.
Advertising is the paid, public, non-personal announcement of a persuasive message by an identified sponsor; the non-personal presentation or promotion by a firm of its products to its existing and potential customers.
Marketing is the systematic planning, implementation and control of a mix of business activities intended to bring together buyers and sellers for the mutually advantageous exchange or transfer of products.
Propaganda is the use of information that only supports one idea or cause.
To simplify things advertising is a single component of a marketing process and most of the time is the most expense aspect of marketing. It involves getting the word out to the people about a product or service usually by TV ads, billboards, newspaper clippings, and the internet. Advertising is considered the most important part of marketing but without a good marketing strategy advertising will only go so far. Advertising occurs when the product has already been made and now needs to convince a market target that it is worth there money. Most of the time advertising occurs when a company knows they will be reaching a large audience like the World Cup, Super Bowl, or a very busy highway. Marketing is considered a campaign that is designed to create awareness of products, services, and brands. Marketing believes in building strong customer satisfaction. Marketing has many aspects besides advertising like sales, distribution, pricing, media relations, customer support, etc. All of these elements must not only work independently but they also must work together towards the bigger goal. Marketing is a process that takes time and can involve hours of research for a marketing plan to be effective. Think of marketing as everything that an organization does to facilitate an exchange between company and consumer. Propaganda is a form of communication or advertising that is aimed at influencing the attitude of a community towards some cause of position. Propaganda always has a very noticable opinion in its approach to convince a target. Unlike regular advertisements that promote a direct product propaganda aims to sway views usually in a negative way. Most of the time propaganda is used in politics because peoples views and opinions in a political sense are always changing due to propaganda. Propaganda really started to take off in the World War 2 era. The main difference propaganda has over marketing and advertising is that its mainly opinion based and can use false statements to change peoples minds.
Marketing, avertising, and propaganda all relate to each other because they deal with people and promoting products, but marketing is the big picture while advertising and propaganda are just aspects of it. Advertising is way to get a product noticed usually with something that a lot of people will see and hopefully will be interested in. Propaganda is a way of advertising usually to change a persons opinion and can sometimes not be totally true. Marketing is the process of creating, distributing, promoting, and pricing of goods or services.
Do you feel that propaganda is ethically right in some ways or do you think it should not be allowed when marketing?
Do you feel that propaganda is ethically right in some ways or do you think it should not be allowed when marketing?
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