I agree with Eric that advertising commercials in a comical way helps a lot to grab the attention of the target market especially when it is about subject that is not very interesting to begin with like insurance. He specifically talked about All State insurance and how they market to middle aged adults by being funny and creative. All State claims that they are taking a stand in behalf of there consumers by delivering a simple message that highlights the benefits of having All State. It seems that being comical is the most effective way for insurance companies to market. AllState is not the only one i have seen Geico do it for years along with Statefarm and Aflac. Geico and Aflac both use their well known Duck and Geico to grab the attention of customers and Statefarm just used creative humor. All in all i believe that being comical in your advertisements is effective and helps promote a product by making people laugh. Do you think more and more businesses will start going towards this approach?
Wednesday, February 2, 2011
In response to Erics All State post
"Do you think it is helpful to add comical material into advertisements"?
I agree with Eric that advertising commercials in a comical way helps a lot to grab the attention of the target market especially when it is about subject that is not very interesting to begin with like insurance. He specifically talked about All State insurance and how they market to middle aged adults by being funny and creative. All State claims that they are taking a stand in behalf of there consumers by delivering a simple message that highlights the benefits of having All State. It seems that being comical is the most effective way for insurance companies to market. AllState is not the only one i have seen Geico do it for years along with Statefarm and Aflac. Geico and Aflac both use their well known Duck and Geico to grab the attention of customers and Statefarm just used creative humor. All in all i believe that being comical in your advertisements is effective and helps promote a product by making people laugh. Do you think more and more businesses will start going towards this approach?
I agree with Eric that advertising commercials in a comical way helps a lot to grab the attention of the target market especially when it is about subject that is not very interesting to begin with like insurance. He specifically talked about All State insurance and how they market to middle aged adults by being funny and creative. All State claims that they are taking a stand in behalf of there consumers by delivering a simple message that highlights the benefits of having All State. It seems that being comical is the most effective way for insurance companies to market. AllState is not the only one i have seen Geico do it for years along with Statefarm and Aflac. Geico and Aflac both use their well known Duck and Geico to grab the attention of customers and Statefarm just used creative humor. All in all i believe that being comical in your advertisements is effective and helps promote a product by making people laugh. Do you think more and more businesses will start going towards this approach?
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