response to Eric Bergstroms "super" marketing

I completely agree with your main point that marketing owns the Super Bowl. Advertisors spend 3 million dollars for a 30 second commercial on Super Bowl sunday because they know that it could potentialy make or break there company. This is a event that marketers would be crazy not to put forth there best effort to promote the right way because over 100 million people tune in for the super bowl almost as if it were a holiday. Studies have shown that about 25% of people that watch are doing so just for the commercials alone. Throughtout the years the underline strategy of how Super Bowl marketing was done is to keep the commercials under rap until the game to keep people wondering, but in 2011 the strategy seemed to switch due to social media like facebook and twitter. For the first time some campaigns were aired before the super bowl and will continue to be aired weeks after as well. There are crowd-sourcing campaigns that draft fans into contributing to the broadcast ads, Facebook efforts, and Twitter-based stunts to build bonds with consumers. The Volkswagon Darth Vador commericial generated 6 million views 2 days before the Super Bowl and will continue to be watched after. The marketing strategy in 2011 may have changed the way marketers expand there campaigns in the future. Do you think that is a better idea to get your advertisement out there before Super Bowl or keep it under raps till the game?